Link tracking
Link tracking refers to the process of monitoring and analyzing the interactions users have with links on websites, emails, or other online platforms. It is commonly used in marketing, sales, and analytics to assess the performance of campaigns, measure user engagement, and optimize content strategies.
These are special tags added to the end of URLs to track the effectiveness of campaigns. For example, a URL with UTM parameters might look like this:
The UTM parameters help identify the source, medium, and campaign associated with the link when users click on it.
Tracking Pixels:
A small, invisible image embedded in a webpage or email that tracks user actions, such as clicks or page visits. It allows the collection of data on link interactions.
Link Shorteners:
Services like Bit.ly, TinyURL, or Google’s URL shortener allow you to create shortened versions of URLs that also come with analytics tools to track clicks, referrers, and other data.
Custom Link Tracking with JavaScript:
For more advanced tracking, websites can use JavaScript to dynamically track clicks and gather data on user interactions.